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About Steve Weitzner

Steve Weitzner is chairman and CEO of Ziff Davis Enterprise, b2b technology’s trusted information and marketing resource, which was purchased by Insight Venture Partners from Ziff Davis Media in 2007. Steve has been a key figure in the technology publishing industry since joining Hearst Business Communications as an editor in 1977.

After stints with Hearst and McGraw-Hill, he joined CMP Media, now United Business Media LLC, rising from Associate Publisher to COO and CEO over more than twenty years with that firm.

His innovative work in transforming CMP from print-centric publisher to an integrated marketing business has been honored with many of the top awards from the industry’s business-to-business marketing and publishing media outlets, including B2B Media Business’ CEO Innovator, B2B Who’s Who in B2B 2006, B2B Media Business Who’s Who 100, Folio Magazine’s Top 40, Min’s 21 Most Intriguing People and Min’s Digital Hall of Fame.

About This Webcast

From the ScribeMedia studio in downtown Manhattan, Matthew Schwartz, Senior Editor of ScribeMedia.org, interviews Steve Weitzner, Chairman-CEO of Ziff Davis Enterprise. Weitzner took charge of the technology publisher in January and quickly implemented a major restructuring. The Q&A with Weitzner kicks off a new series on ScribeMedia.org, titled “From Print to Digital.”

Topic

Weitzner, a b-to-b publishing veteran who ran then-CMP (now UBM-U.S.) before taking charge or Ziff Davis Enterprise, will discuss the growing challenges for business publishers in an increasingly digital age. It’s a tougher challenge for technology publishers because of the nature of their readers and advertisers, who are early adapters of new technologies and have been pulling away from print products at a faster rate than other b-to-b players.

Weitzner will tackle the companywide restructuring he’s spearheading, the repositioning of the company’s various brands (CIO Insight, eWeek) and how he is distinguishing Ziff Davis Enterprise from Ziff Davis Media, a totally separate company that filed for bankruptcy earlier this year.

About From Print To Digital

This new series will provide an in-depth look at the transformation of print media to digital media. Each show, focusing on a different medium, will examine the opportunities and challenges that media outlets and advertising agencies face in preparing their companies for the future. Programs will feature deep-dive interviews with top publishing and advertising executives, plus real-world examples of the dramatic changes engulfing the media industry.

The show will include a mix of live in-studio interviews, on-site events and on-demand offerings, and will include audience questions and discussion areas.

Pricing

Each live video Webcast is free to all. Register now.

For questions about this webcast, or if you would like to sponsor the show, please contact us using our contact form or call 212.353.0022 x7001