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Erin Byrne
Managing Director, Interactive
Marsteller

Erin is Marsteller’s leading Internet strategist, having worked on web initiatives since 1993 for diversified clients encompassing digital strategy and research, user-generated media engagement, marketing communications, web design & development, viral marketing and interactive advertising. She manages the agency’s U.S. interactive capability including a staff of strategists, visual designers, and programmers. She continually advises clients on how to utilize the Internet to manage corporate reputation, crisis or issues-related situations.

Ben Ezrick
Senior Strategist, Digital Innovation
Ogilvy Interactive

Ben is responsible for the application of emerging technologies, such as gaming, mobile and advanced television at Ogilvy in his role as Senior Strategist of Digital Innovation. He is determined to deliver television advertisers the measurability and accountability that they have found online. In a first for the industry, Benjamin managed a television campaign implemented, tracked and optimized over the Internet.

About This Webcast

From the ScribeMedia studio in downtown NYC, Dorian Benkoil of Teeming Media sits down for a live video Webcast interview with Erin Byrne, Marsteller’s leading Internet strategist, and Ben Ezrick, who
handles digital strategy at Ogilvy.

Topic

PR? Advertising? Marketing?

PR is advertising and advertising is PR. PR and ad agencies are reshaping themselves to stay ahead in the digital world while sometimes pitching themselves similarly to clients. (Who should manage a social media campaign, and how? Where does advertising end, and marketing or PR begin?)

In a free-wheeling discussion, we’ll ask our guests where they think things are headed, specific questions about their campaigns, and any questions you may have.

Erin Byrne is a digital strategist from Marsteller who calls for openness from inside one of the world’s biggest PR firms, and is very open herself about everything from her interest in sports to her constant
airplane travels.

Ben Ezrick handles digital strategy for advertising agency Ogilvy. He works on campaigns for the third (and fourth and fifth) screens, such as mobile phones, but writes that TV is just fine, thank you. And why would a 27-year-old with such an exalted title be using an old technology — PDFs! — to get his ideas to the world?

About Naked Media

Through interviews with cutting edge leaders and thinkers from the media industry, Naked Media explores the nexus of content, advertising and technology — all with an eye toward measurable goals in the digital age. Naked Media peels back the covers to show in stark reality how it’s done, what media managers are doing even as the landscape shifts beneath their feet. The show may attract some media stars but will not be about their stardom. Rather it’s the goals they are trying to achieve and how they get there. The show’s guests are as likely to be dynamic speakers from small- and medium-sized media influencers as from the behemoths.

Hosted by award-winning journalist and media veteran Dorian Benkoil of Teeming Media, and enhanced through viewer participation, Naked Media cuts through the bloviation, challenges the conventional wisdom and gets at real issues that provide “aha” moments for the executives who are watching and participating. Whether in one-on-one interviews or panel discussions, it will explore a wealth of issues, everything from making money from the latest ad technologies to the privacy issues surrounding behavioral targeting to the buzz around social media and widgets to the financials of media deals. The show will include a mix of live in-studio interviews, on-site events and on-demand offerings, and will include audience questions and discussion areas.

Pricing

Each live video Webcast is free to all. Register now.

For questions about this webcast, or if you would like to sponsor the show, please contact us using our contact form or call 212.353.0022 x7001