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About Mary Murcko

As Vice President and Publisher, Mary Murcko is responsible for advertising sales and trade marketing for Women’s Health. A rapidly expanding multimedia brand, Women’s Health speaks to every aspect of a woman’s life, including health, fitness, nutrition, emotional well-being, sex and relationships, beauty and style. Published 10 times a year by Rodale Inc., Women’s Health has experienced explosive growth since its launch in October 2005.

Tapped to lead the magazine’s publishing operations in October 2006, Murcko quickly harnessed the momentum at Women’s Health bringing in new advertisers at an amazing rate and finishing the year with a 371% increase in advertising revenues over 2005; a 114% increase in ad pages; and a 98% increase in circulation.

About This Webcast

From the ScribeMedia studio in downtown Manhattan, Matthew Schwartz, Senior Editor of ScribeMedia.org, interviews Mary Murcko, Publisher of Women’s Health.

Topic

Despite the growing migration of readers and advertising dollars to online venues, there are several print publications that are holding their own – and even growing. One example is Women’s Health. Since its debut in 2006, the monthly magazine has boosted its print circulation to 1.1 million, from 400,000. Ad pages continue to grow sharply, too.

In the next installment of “From Print to Digital, Mary Murcko, VP-Publisher of Women’s Health, will talk about managing print properties in an increasingly digital age; how media companies can better distinguish their print products from their online companions; trends in integrated marketing and whether its high time for print magazines to reinvent themselves. Web 3.0? How about magazines 37.0?

About From Print To Digital

This new series will provide an in-depth look at the transformation of print media to digital media. Each show, focusing on a different medium, will examine the opportunities and challenges that media outlets and advertising agencies face in preparing their companies for the future. Programs will feature deep-dive interviews with top publishing and advertising executives, plus real-world examples of the dramatic changes engulfing the media industry.

The show will include a mix of live in-studio interviews, on-site events and on-demand offerings, and will include audience questions and discussion areas.

Pricing

Each live video Webcast is free to all. Register now.

For questions about this webcast, or if you would like to sponsor the show, please contact us using our contact form or call 212.353.0022 x7001