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About Bruce Friend

Bruce oversees all aspects of entertainment quantitative research at OTX, which includes new product development, research design and analysis, client services and new business development. He has more than 25 years of experience in entertainment and multi-media research, strategic planning and brand development. Prior to joining OTX, Bruce was Senior VP- Research for the Columbia TriStar Worldwide Marketing Group, a division of Sony Pictures Entertainment. Before that, Bruce worked for eight years in various senior management positions at MTV Networks.

About This Webcast

On the next installment of ‘From Print to Digital’ we’re joined by Bruce Friend, President of Media and Entertainment Insights at OTX Research, who will address teens’ online behavior. OTX and The Intelligence Group recently released a comprehensive study of 750 teens across the country about how they use the Internet.

Topic

Sure, every generation is different from the one that preceded it (that’s why they call it the generation gap). But for people born in the early-to-mid 1990s – often referred to collectively as Generation Z – the differences may be more profound than ever because they have grown up with the Internet.

But just how stark are the differences? And what do they mean for corporate America, marketers and advertisers? We’ll ask Bruce Friend, President of Media and Entertainment Insights at OTX Research, who recently took the pulse of 750 teens across the country about their Web habits. The results of the study, titled ‘Teen Topix,’ offer a window into the increasingly complex lives of the 13-17 year old set. And while they are often surgically attached to instant messaging and social networking, the study dispels myths that this group wants to do everything online.

About From Print To Digital

From Print to Digital provides an in-depth look at the transformation of print media to digital media. Each show, focusing on a different medium, will examine the opportunities and challenges that media outlets and advertising agencies face in preparing their companies for the future. Programs will feature deep-dive interviews with top publishing and advertising executives, plus real-world examples of the dramatic changes engulfing the media industry.

The show will include a mix of live in-studio interviews, on-site events and on-demand offerings, and will include audience questions and discussion areas.

Pricing

Each live video Webcast is free to all. Register now.

For questions about this webcast, or if you would like to sponsor the show, please contact us using our contact form or call 212.353.0022 x7001