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Kendall Allen
SVP, Digital Marketing Services
‘mktg’

Kendall’s background is a blend of print and online publishing and many years on the agency and marketing services side of digital business: USWeb/CKS, EuroRSCG Circle/Havas, Fathom Online, iCrossing, Incognito Digital, LLC.She is a frequent editorial contributor and industry speaker for SES, Media Post, iMedia and others.

Brian Reich
Principal
EchoDitto

Brian is a principal at EchoDitto, an online communications group that creates vibrant communities online and empowers people through the creative use of emerging technologies. He is a regular writer and speaker on the issues involving the impact of the Internet and technology on politics, society, and the media. He is the editor of Thinking About Media, a blog examining media consumption habits around the world (among other things). His book, Media Rules!, was published by Wiley & Sons in December 2007.

About This Webcast

From the ScribeMedia studio in downtown NYC, Dorian Benkoil sits down for a live video Webcast interview with Kendall Allen, SVP, Digital Marketing Services, ‘mktg’, and Brian Reich, Principal of EchoDitto to shake up conventional wisdom about media, new media, and online advertising.

Topic

Consumer generated media. Being part of “the conversation.” Listening. Measuring These and other buzzwords and phrases are the currency of the media realm. But there are times when you have to seize control, and other times you have to say “no,” even times you have to decide to stop measuring. Brian Reich and Kendall Allen, leading writers, thinkers and practitioners in digital media and marketing join us for a vigorous discussion on Wednesday, Nov. 12, at noon ET.

About Naked Media

Through interviews with cutting edge leaders and thinkers from the media industry, Naked Media explores the nexus of content, advertising and technology — all with an eye toward measurable goals in the digital age. Naked Media peels back the covers to show in stark reality how it’s done, what media managers are doing even as the landscape shifts beneath their feet. The show may attract some media stars but will not be about their stardom. Rather it’s the goals they are trying to achieve and how they get there. The show’s guests are as likely to be dynamic speakers from small- and medium-sized media influencers as from the behemoths.

Hosted by award-winning journalist and media veteran Dorian Benkoil of Teeming Media, and enhanced through viewer participation, Naked Media cuts through the bloviation, challenges the conventional wisdom and gets at real issues that provide “aha” moments for the executives who are watching and participating. Whether in one-on-one interviews or panel discussions, it will explore a wealth of issues, everything from making money from the latest ad technologies to the privacy issues surrounding behavioral targeting to the buzz around social media and widgets to the financials of media deals.

The show will include a mix of live in-studio interviews, on-site events and on-demand offerings, and will include audience questions and discussion areas.

Pricing

Each live video Webcast is free to all. Register now.

For questions about this webcast, or if you would like to sponsor the show, please contact us using our contact form or call 212.353.0022 x7001