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About This Webcast

Join the SIIA, ScribeMedia, show host Hal Espo and today’s guest Andrew Heyward, Senior Advisor, Marketspace LLC.

About Andrew Heyward

Andrew Heyward is a senior advisor to Marketspace LLC, a subsidiary of Monitor Group that specializes in helping companies use digital technology to drive growth and revenue by enhancing customer interactions. Heyward’s particular area of interest and expertise is the rapidly shifting media landscape. He works with clients to create and strengthen original online content, develop new business models for the digital era, make more effective use of broadband video, and deepen engagement with newly empowered users who are creating content and forming networks themselves.

Heyward was President, CBS News, from January 1996-November 2005. During that time, CBS News programming grew significantly in audience, regularly scheduled hours and profitability.

Heyward also spearheaded CBS News’s move into new media. Its award-winning website, CBSNews.com, became increasingly competitive and was a leader in providing free, advertiser-supported broadband video. Heyward also was a key force in the establishment of the leading financial news website, CBS MarketWatch, and served on its board of directors from its founding in 1997 to its acquisition by Dow Jones in January 2005.

Before his tenure as President, Heyward was executive producer, CBS EVENING NEWS, and Vice President, CBS News (October 1994-January 1996). Heyward was also responsible for developing and launching 48 HOURS, the primetime CBS News hour that premiered in January 1988. He has won 12 national Emmy Awards.

Pricing

Each Webcast is free to SIIA members and $89 for non-members. If you are not a member, we urge you to contact Eric Fredell at +1.202.789.4464 to discuss how your firm can join SIIA.

For questions about this webcast, please contact Jennifer Hansen at 202.789.4482