Registration Information

Click on the image below to register for this live video webcast conversation. You can watch past episodes by visiting the Naked Media show page.

Todd Juenger
Vice President & General Manager,
Audience Research and Measurement
TiVo

Todd leads TiVo’s Audience Research and Measurement business, which provides advertisers, brand groups, and programmers with detailed insight into how TiVo viewers consume and interact with television programming and advertisements. Todd led the development of Stop||Watch, the only ratings service to provide program and specific commercial ratings, on both a Live and Timeshifted basis. He also oversees TiVo’s internal market research and market testing activities.

Jon Gibs
Vice President, Media Analytics
Nielsen Online

Jon Gibs is VP, Media Analytics for Nielsen Online. He specializes in research methodology design and development using their wide array of media measurement, social media and market research products. With over 10 years of market research experience, Mr. Gibs previously managed the U.S. based survey group for Nielsen Online. Using their suite of MegaPanel products and BuzzMetrics CGM analysis, he has in-depth experience in helping clients develop surveys and measurement methodologies to meet their strategic and tactical needs.

Industry Partners

About This Webcast

Live from the ScribeMedia studio in downtown NYC, Dorian Benkoil of Teeming Media sits down for a live video Webcast interview with with key executives of Nielsen and TiVo to sort out the evolving and confusing realm of media measurement.

Topic

Measuring media has never more crucial — or more muddled. Marketers want to justify every penny spent and make sure they’re hitting just the right audience. As audiences flee, programmers need to prove they’re getting to the viewers, readers and users they claim. Even vaunted media brands are struggling to justify their claims. Along comes TiVo, promising to measure audience as never before. Nielsen says it measures better than anyone. Quantcast, TNS, Google Analytics, Omniture, Comscore and others provide more choice — and help create ubiquitous confusion.

Naked Media host Dorian Benkoil will ask our guests, key executives from Nielsen and TiVo, to explain what they’re doing, how they’re challenging each other, and how anyone can make sense of the myriad ways to try to measure media today — time spent, composition, engagement, and dozens of other “metrics”. We’ll discuss other leaders in the space. And, as always, we’ll make sure there are “aha” moments where we give you, our users and participants, the tools to use what’s being discussed. Plus, we’ll throw in “Shallow Thoughts” humor and other treats.

Register now to ask questions and get in on the discussion right away. You will also receive a reminder email to tune in for the live show the day before.

About Naked Media

Through interviews with cutting edge leaders and thinkers from the media industry, Naked Media explores the nexus of content, advertising and technology — all with an eye toward measurable goals in the digital age. Naked Media peels back the covers to show in stark reality how it’s done, what media managers are doing even as the landscape shifts beneath their feet. The show may attract some media stars but will not be about their stardom. Rather it’s the goals they are trying to achieve and how they get there. The show’s guests are as likely to be dynamic speakers from small- and medium-sized media influencers as from the behemoths.

Hosted by award-winning journalist and media veteran Dorian Benkoil of Teeming Media, and enhanced through viewer participation, Naked Media cuts through the bloviation, challenges the conventional wisdom and gets at real issues that provide “aha” moments for the executives who are watching and participating. Whether in one-on-one interviews or panel discussions, it will explore a wealth of issues, everything from making money from the latest ad technologies to the privacy issues surrounding behavioral targeting to the buzz around social media and widgets to the financials of media deals.

The show will include a mix of live in-studio interviews, on-site events and on-demand offerings, and will include audience questions and discussion areas.

Pricing

Each live video Webcast is free to all. Register now.

For questions about this webcast, or if you would like to sponsor the show, please contact us using our contact form or call 212.353.0022 x7001